Agriculture
American Lamb Board announces first round of FY2009 Supplier Cooperative Funding program
The American Lamb Board is now soliciting applications for its Supplier Cooperative Funding Program. The deadline for submitting applications is Dec. 31. A total of $30,000 is available for funding Cooperative programs.
The program is designed to encourage American Lamb suppliers to promote American Lamb and further the goals and objectives of the American Lamb Board's Strategic Plan through targeted retail and/or foodservice promotions.
n The promotions should incorporate an innovative use of marketing techniques to provide incentives for restaurants and/or retailers to promote and support American Lamb.
n Priority will be given to programs that are focused on high consumption markets.
n The cooperative funds will require a dollar for dollar match. In-kind contributions do not qualify as matching funds.
n Funds can only be used to promote American Lamb.
n All promotional materials will be required to include an American Lamb Board acknowledgment.
For more information or to request copies of the new application contact Megan Wortman at (866) 327-5262 or megan@americanlambboard.org.
The American Lamb Board (ALB) is a national promotion, research and information organization whose purpose is to strengthen the position of lamb and lamb products in domestic and foreign markets. The 13-member board, appointed by the Secretary of Agriculture, is composed of six producers, three feeders, one seedstock producer and three first handlers. The work of the Board is overseen by the U.S. Department of Agriculture's (USDA) Agriculture Marketing Service.
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